Most Interesting Store in New York
Redefining Department store in 2020
“It’s important to be realistic with retail. It’s not a digital platform where you can boost a post or do a giveaway. It’s an amplification channel. I recommend that young brands think of amplifiers. ”
You walk into a departmental store and it is not just the usual one, how will you feel?
Excitement! Thrill! and Curiosity! Right?
This is exactly what SHOW FIELDS NYC is all about. I and my Creative partners visited Showfields to check it out as budding advertising creatives. This is the future of retail. People want to be involved. People want to immerse and interact with brands. At Showfields you dive into the brands, try them, touch them in an instagrammable setup. With curiosity in the back pocket, it gives you aesthetically amazing sets developed by brands to make you feel the brand even more closely.
What is SHOWFIELDS About?
SHOWFIELDS is a revolutionary retail concept built to engage and inspire your sense of discovery through revolving experiences with the brands and communities shaping our future. Each day, at the four-story, 14,000 sq. ft. store, Showfields works with more than 50 digitally-native brands, to improve how brick-and-mortar retail functions and how it impacts e-commerce.
What is Different about Shopping here?
It is more like walking into a pop-up and feeling the vibe of the brand. One full room is given to a brand where there are samples of their range of products. The free trial is provided and you also get to feel the aura of the brand. It’s like meeting the brand in person. SHOWFIELDS offers physical retail to brands who are at the heart of the direct-to-consumer conversation, providing an attainable brick-and-mortar solution for connecting with consumers IRL. SHOWFIELDS celebrates brand individuality by featuring each brand’s unique story within the larger store curation. We take ownership of the spacial production so our brands can continue to focus on their core mission.
Why you should check it out?
Physical retail is a great place to make human connections and brand connections. That is exactly what showfields does. They excite customers, let them have fun and engagement while just walking around. You walk in not just to buy but to play. To throw pillows around, try out different clothes and candles while flaunting it for your Instagram. This is the future of retail for REAL.
My Favorite Brands at Showfields?
The Brands are not permanent at Showfields. They keep rotating. For when I was there some of my favorite stores were
Though there are lots of new ones now that I will love to check out.
Have a glimpse of SHOWFIELD”s immersive experience in the video below.
Fill this up and post it on your IG stories. Tag me @shivanis_multiverse. I will love it!
